Brand Guidelines
The University of Lynchburg Brand Guidelines document (PDF) defines each component of our brand, to illustrate who the University of Lynchburg is and why it matters to the world.
Logo Usage and Colors
The information below provides a brief overview of logo usage guidelines. For details, download the Brand Guide document (PDF) from this Google Drive folder, accessible to those with lynchburg.edu Google logins.
The University’s logos and marks are licensed through CLC. Because they’re licensed, you’ll need a licensed vendor for any items that use our name or logos/marks. See a list of licensed vendors in the Google Drive folder. If you have a preferred vendor that isn’t on the list, please email the Campus Store at campusstore@lynchburg.edu they will work with your vendor to become licensed. When producing art for a product with a licensed vendor, please reference the number of the University of Lynchburg logo/mark you wish to use from this guide of the University of Lynchburg’s logos and marks (PDF).
Contact the Office of Marketing and Communications (MarCom) at 434.544.8325 or marcom@lynchburg.edu for logo files.
Pantone
185
#E4002B
Pantone
Cool Gray 6
#A7A8AA
The logo should appear on all official University publications. Official University letterhead, envelopes, and business cards must be printed using the two-color version.
The logo may also be printed in a solid color, but when the two-color version is used, it should appear only in black and the University red.
Any University athletic program, division, School/program, office, or student group interested in utilizing the Hornet or Stinger L (in print or electronic format) should contact MarCom at 434.544.8325 or email marcom@lynchburg.edu to determine appropriate ways to do so.
The Hornet and Stinger L may not be modified in any way, including additions or removals of portions of the logo. The mascot should never appear as an official logo on University publications. The Stinger L should not be used as a substitute for the letter L in a word.
Style Guide
The University of Lynchburg uses The Associate Press Stylebook as its official style guide. Please refer to the Office of Marketing and Communications Style Guide document for additional guidance.
Social Media Policy
Social media platforms can be useful tools for the University of Lynchburg organizations to communicate with each other and with the public. They allow for the sharing of user-generated content and immediate, interactive conversation. Some examples include Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest, Snapchat, TikTok, and Flickr.
The University of Lynchburg Social Media Policy applies to employees and students who use social media for official University purposes.
If you have a social media account that is affiliated with the University, you must register it using our social media registration form.
University of Lynchburg Lexicon
University life can be hectic and confusing, so here’s a glossary of the most commonly used abbreviations and terms. You’ll find these words essential to understanding what goes on at Lynchburg!
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