Staff

Heather Bradley
Associate Vice President for Marketing and Communications

434.544.8262
bradley_h@lynchburg.edu

• Chief marketing officer responsible for strategic marketing, branding, and communications.
• Enhances the University’s reputation while supporting recruitment and advancement, and handling crisis communications.
• Oversees a diverse team and collaborates across the institution to achieve strategic goals.

Caroline Gerke ’22, ’24 MBA
Photographer

434.544.8636
gerke_cc@lynchburg.edu

• Takes pictures of students, faculty, and the campus to create marketable images that showcase the University. These images are used in the Lynchburg Magazine, on the web, and on social media.
• Manages student photographers.

Jawansa Hall
Creative Director

hall_j@lynchburg.edu

• Lead and manage a creative team to develop high-quality marketing materials and campaigns across multiple platforms.
• Oversee design and production to ensure brand consistency and alignment with the university’s strategic goals.
• Collaborate on creative strategy and maintain brand guidelines while staying updated on industry trends.

David Hart
Client Success and Operations Manager

434.544.8626
hart_d@lynchburg.edu

• Primary point of contact for: Advancement, CEO, Cornerstone Events, New Staff Orientation, School of Medicine & Health, School of Professional & Applied Sciences, Parent communication, Research Center, and Westover Honors
• Manages project timelines and deliverables
• Writes and edits marketing materials
• Uses understanding of international student experience for marketing strategies

Whitney (Grim) King ’19
Social Media Manager

434.544.8025
grim_w1@lynchburg.edu

• Manages Lynchburg’s main social media accounts on Facebook, Instagram, Linkedin, and TikTok.
• Provides training to campus social media account managers.

Roger Payne
Videographer

payne_rl@lynchburg.edu

• Produce and edit video content including concept development, scriptwriting, filming, and post-production, ensuring alignment with the Lynchburg brand.
• Manage and execute video shoots for both live events and on-location productions, handling audio, lighting, camera operations, and directing talent.

Christopher Peterson
Graphic Designer

434.544.8149
peterson.c@lynchburg.edu

• Designs primarily print publications and materials for external audiences (prospective students, donors, parents, friends, and community).

Suzanne Ramsey
Writer/Editor

434.544.8963
ramsey_sd@lynchburg.edu

• Writes and edits stories for the University website and magazine and distribution to media outlets.

Tim Russon
Video Producer

russon_tj@lynchburg.edu

• Oversees the production of marketing and communication video content.

Danielle Ulmer
Client Success and Operations Manager

434.544.7863
ulmer_d@lynchburg.edu

• Primary point of contact for: Admissions, Hopwood & LaRue, Solutions Center, UESS, and School of Liberal Arts & Sciences
• Works with faculty and staff to produce marketing materials, streamline digital content requests, and write clear and effective communication for various departments.

Ashlie Walter-Lance
Digital Content Strategist

434.544.8609
walter_am@lynchburg.edu

• Manage and strategize digital content across the university’s website and platforms, ensuring SEO optimization, user experience, and brand consistency.
• Develop and execute marketing campaigns across channels like email, social media, and search, while tracking performance and optimizing strategies.
• Analyze data and SEO performance using tools like Google Analytics to improve search visibility and user engagement.

Andrew Young
Executive Director of Marketing

434.544.8834
young_aw@lynchburg.edu

• Develop and implement comprehensive marketing plans for the institution and individual marketing plans for specific program areas as needed.
• Oversees all digital marketing for the University.