Create Visual and Digital Impact
Digital Media Arts & Design Major
Explore graphic design, media production, and digital storytelling.
Bachelor of Art in Digital Media Arts & Design
The Digital Media Arts & Design major at the University of Lynchburg offers an interdisciplinary approach to the fast-paced world of digital media. This program combines elements of art, business, marketing, and communications to prepare students for dynamic roles in media production, marketing, and design.
Our program is tailored for students passionate about creating impactful digital content and pursuing a career in digital media fields. Students gain hands-on experience through design, photography, animation, and marketing courses, along with real-world application opportunities through internships and practicums.
Curriculum and Resources
2024-25 Academic Year Information
Program requirements for the following can be found in the undergraduate catalog.
- Digital Media Arts & Design (BA)
What Jobs Can I Get With an Digital Media Arts & Design Degree?
A Digital Media Arts & Design degree opens doors to diverse, creative career paths across industries. These careers leverage the skills gained in courses like Digital Editing, Social Media Marketing, and Interactive Marketing, offering a blend of creativity and technical expertise essential in today’s job market.
Digital Media Arts & Design Careers and Salaries
Here are some career options:
- Graphic Designer: Create visual content for various platforms, including print and digital media. Average salary: $50,656 per year.
- Web Designer: Design and develop user-friendly websites, focusing on aesthetics and functionality. Average salary: $56,866 per year.
- Social Media Specialist: Manage and create content for social media platforms to enhance brand presence. Average salary: $54,969 per year.
- Digital Marketing Coordinator: Develop and implement online marketing strategies across various digital channels. Average salary: $62,371 per year.
- Animator and Motion Graphics Designer: Produce animations and motion graphics for media such as films, games, and advertisements. Average salary: $70,820 per year.
- Photographer / Photojournalist: Capture and edit images for news outlets, magazines, or digital platforms. Average salary: $43,335 per year.
- Content Creator: Generate engaging content for blogs, social media, and other digital platforms. Average salary: $72,825 per year.
- User Experience (UX) Designer: Design intuitive interfaces to enhance user interaction with digital products. Average salary: $99,082 per year.
- Marketing Communications Specialist: Develop and manage communication strategies to effectively promote products or services. Average salary: $52,869 per year.
Salary and job projections come from national averages in the Bureau of Labor Statistics and other sources, including Glassdoor, Indeed, and industry-specific posts and publications. The data is meant to provide you with an idea of career options and salary ranges, not as a guarantee of obtaining these positions after graduation. These represent national averages and may vary by source and time frame collected. Actual salaries vary by region. Some jobs may require additional training or graduate education.
Sara Bennett, PhD
Associate Professor of Finance, Program Director of the Master of Business Administration
As a Lynchburg digital media arts & design student, you'll:
Build a strong design foundation with courses in Design Fundamentals and Drawing to develop core artistic skills. Enhance your proficiency through Graphics I, II, III, Digital Editing, and Animation.
Work on real-world projects like photography, web design, and motion graphics to create a professional portfolio. Explore the intersections of Marketing, Communications, and Art with courses in Social Media Marketing and Interactive Marketing, understanding the impact of design on brand strategy.
Gain practical experience through internships or design practicums, collaborating with industry professionals. Engage with passionate students and faculty through workshops and networking events, preparing you for careers in graphic design, social media, digital marketing, and web design.
Graduate equipped with problem-solving, digital production, and teamwork skills, ready to excel in today’s job market.
“I have really enjoyed taking Dr. Peterson and Dr. Hatfield’s classes...They make learning new material interesting and easy to follow. "
- Lindsey Hair ’24
© 2025 University of Lynchburg. All Rights Reserved
