Connect Through Media

Digital Media Communications Major

Study communication strategies for digital platforms.

Experience

Practice social media strategy, content creation, digital marketing, media writing, multimedia design, and public relations

Accredited

The University of Lynchburg is accredited by Southern Association of Colleges and Schools

Hands On Training

Work hands-on with video production, photography, graphic design, audio editing, animation, and digital storytelling.

Digital Media Communications Degree

The digital media communications major will teach you skills to craft messages that stand out in a tech-savvy world. This program is all about hands-on learning and helps you create truly impactful messages through a broad range of careers in communications.

Whether you dream of becoming a social media strategist, content creator, or digital marketing professional, this program has everything you need to succeed. Between courses on media writing, multimedia design, public relations, and social media communication, you’ll learn what it takes to be a true innovator and quick thinker in this exciting, fast-paced field.

Through immersive educational experiences, you can apply what you’ve learned in real-world contexts and build a professional portfolio.

Curriculum and Resources

2024-25 Academic Year Information

Program requirements for the following can be found in the undergraduate catalog.

Digital Media Communications (BA)

Academic Resources

Additional Resources

What Jobs Can I Get With an Digital Media Communications Degree?

A degree in digital media communications opens up many career paths in the digital world. Professionals with this degree are crucial in crafting messages and strategies that resonate across platforms. This field combines creativity with technology and opportunities in digital content creation, social media, and multimedia storytelling.

Digital Media Communications Careers and Salaries

Here are some potential career paths for a digital media communications major, along with their median annual salaries:

Digital content strategist: $64,000
Social media manager: $71,000
Multimedia journalist: $46,270
Public relations specialist: $62,810
Digital marketing manager: $75,000
Graphic designer: $53,380
Video producer: $59,000
Search engine optimization (SEO) specialist: $52,000
Brand manager: $70,000
User experience, or UX, designer: $75,000

Salary and job projections come from national averages in the Bureau of Labor Statistics and other sources, including Glassdoor, Indeed, and industry-specific posts and publications. The data is meant to provide you with an idea of career options and salary ranges, not as a guarantee of obtaining these positions after graduation. These represent national averages and may vary by source and time frame collected. Actual salaries vary by region. Some jobs may require additional training or graduate education.